Positivo BGH
Branding made for the
Positivo and BGH merger.
Diseño de Identidad para
la fusión entre Positivo y BGH.
Role - Branding design
Made at Aschen![](https://freight.cargo.site/t/original/i/db36fb9ec6464e69f0358d403385da892d04172fbc5b938209da1aba5595edff/positivo_bgh_02I.jpg)
![](https://freight.cargo.site/t/original/i/664017dac8e7c0fe0200f284c78ef9665a776679b5df65b93f80bc33427e25b4/positivo_bgh_01D.jpg)
![](https://freight.cargo.site/t/original/i/e10284df2c4484e08b5074979035df4a47c23441b1ba39132985f550f8425697/positivo_bgh_gifK.jpg)
![](https://freight.cargo.site/t/original/i/5c532a5b29d567d00d39cd74bbf39e35db30d11468f7588ce2f30a9649969694/positivo_bgh_04A.jpg)
![](https://freight.cargo.site/t/original/i/1534c2d1b3016dc64df95b729795a95df05e8333457d014695bf7f50b82a42ef/positivo_bgh_05C.jpg)
![](https://freight.cargo.site/t/original/i/4545c54dcb7cce863f7cfa0b23c9dc64ffcba835e300481f185c7ed1f41cca31/positivo_bgh_03E.jpg)
First, we were asked
to design a small
POSITIVO BGH graphic system
for Latin America︎
Massive Version
Premium Version
![](https://freight.cargo.site/t/original/i/579070cac78aab81924e42844958ac90944f9e14267b5de66b5c53acf51fbb65/Chupete_PBGH.jpg)
![](https://freight.cargo.site/t/original/i/67d0d3e53659208716b90d43f99e640f03de3d9f7a75def2426181b572de5e5b/Chupete_Premium.jpg)
![](https://freight.cargo.site/t/original/i/8c666a29066390686789401348cd21bcedebdbd7c68847d16084e11272790af4/Caja-PBGH-y-PremiumB.jpg)
Then we were asked to redesign
POSITIVO BGH Wise for Africa︎
![](https://freight.cargo.site/t/original/i/557236a58dc194f16f279e4db9a62cd039b83d978889d061107e8f9cdba06f74/PBGH-Wise-Chupetes02.jpg)
![](https://freight.cargo.site/t/original/i/56b4347e7951eac88fb1017e1371f4489aaa78eefaf8e6c14d74bb3c2b314f7c/PBGH-Wise---Papeleri01e.jpg)
![](https://freight.cargo.site/t/original/i/18b16a0a9bab8fcbac3b634e10b3b211bab226427089cd217aae06bdeb68dd00/PBGH-Wise-Triptico-01.jpg)
![](https://freight.cargo.site/t/original/i/f2ef691ddf59d9503c22fb59ce83c069aea1c0783209ca404e55671d2c4c709b/PBGH-Wise-Manual-Otra-Papeleria.jpg)
![](https://freight.cargo.site/t/original/i/fa473d155f58388b945245859a850a96410ec458c74b2d7f3545426cf8fc1339/PBGH-Wise---Papeleria03B.jpg)
![](https://freight.cargo.site/t/original/i/8e58833629d0d61f8e9a49605e19cb18e5cdc494f90b958d6eef56942f0f21fd/PBGH-Wise-HTML-Montaje.jpg)
![](https://freight.cargo.site/t/original/i/c6baf02e083032c2b5f1435d509a6e54d23fb912078574559d6244dfc4b2ef4d/PBGH-Wise---Productos-Aplicados-02.jpg)
![](https://freight.cargo.site/t/original/i/d20773c8c19e090cd6831e4bf253d53e125d66a814f8e33638f9aa1c820b359e/PBGH-Wise-Ficha-Tecnica.jpg)
![](https://freight.cargo.site/t/original/i/3fe6b975d1bffb26a77cafaddb8627eda29d334397f5fb4ca10540c2ed1757a6/PBGH-Wise-Papeleria-04-Sobre.jpg)
![](https://freight.cargo.site/t/original/i/c889f6be6e87c85d89506674bb2e75b6fe9d888ca960debf14635f1bbd098a5b/PBGH-Wise---Devices01d.jpg)
And after that came the
POSITIVO BGH Group brand design
for Latin America︎
![](https://freight.cargo.site/t/original/i/802dbc71c5abcbb1235db1782c6826a176decc342e8116af4510c04a46569a4a/PBGH-Group-Manual-de-Marca-Flyer-01.jpg)
![](https://freight.cargo.site/t/original/i/bdfbc4cf0babfd726afe71e9f80a41ad9ff32e00547b2b17192659bd411a8bab/PBGH-Group-Manual-de-Marca-Sobre-01D.jpg)
![](https://freight.cargo.site/t/original/i/c28a8636ee0971b099c6937df4e8300b9fd9885bdf8e91afb02fa12a3d322382/PBGH-Group-Manual-de-Marca-Tarjetas-01E.jpg)
![](https://freight.cargo.site/t/original/i/b309c37c5e269f35cf674e29b456905c48d4d9c3e44a67dd0cc2b353d08df420/PBGH-Group-Manual-de-Marca-Papeleria-01D.jpg)